Thursday, May 19, 2011

Commercial Approach

For over a year now, I've been the chair of the marketing committee for our local B&B association . I get to work very closely with a lot of very talented people who are passionate about innkeeping. In addition to marketing together as 40 unique B&B properties among about 160 in Lancaster County, PA, we also share ideas, stories and a lot of laughs.

We've done our share of rack cards, print advertising in newspapers & magazines and social media like Facebook and Twitter. This year, we decided to pull out all the stops. At the end of April, we produced a commercial for our association. We would not have been able to do this without the help of our local CVB and a matching grant from the state. It was a long day and a lot of people worked very hard to turn out a great product. You can see it here:

Another very similar version of the commercial is airing this week and next on cable stations and WGAL. We had great participation from the association members. Thanks to Bob & Vivian Abel of the Pheasant Run B&B - they were so gracious in hosting the event.

Just wait to see what we do next!